The Gray Volume (Benjamin Moore Full-Spectrum)

September 30, 2011

 

 

 

It’s here!   Benjamin Moore has launched its new line of 240 full-spectrum colors online. Welcome “Color Stories” !

 

 

 

Colors are organized by hue  into “volumes”…Fluid Blues, Golden Fields, Violet Twilight, Fiery Sunset, Elemental Greens, Earthen Hues, Naturally Neutral and Shades of Gray. I’m most intrigued by the grays. Imagine grays without a drop of black pigment added…complex, nuanced, luminous.

 

 

Here are some screen grabs of  the “Gray Volume”…

 

 

 

Ally’s Earring”  …..”A single, heirloom pearl inspired this beautiful, warm neutral.  Radiant, elegant…both formal and casual in nature. ”  Absolutely beautiful imagery… professional designers may not need “stories” to inform their color choices, but I’m betting the busy consumer in the market for the perfect gray will be inspired by them. The images and descriptions do evoke an emotional response… “Tweed Coat”  is easier to recall than BMCC-315.

 

 

Is gray already on the way out?  NO… the perfect neutral will always be at home on the walls of our homes. It is classic, enduring and the perfect backdrop for other more vibrant hues like chartreuse, yellow and orange.

 

The paint deck (actual painted samples) will be available in November.  But for now, “wet samples” (pint-size cans in Aura eggshell finish) can be ordered online.

 

 

 

And take a look at “Bellbottom Blues”… hard to resist!

 

For more background on “Color Stories”, see my previous post, “Full-Spectrum Yum”,  here.

 

 

Full- Spectrum Yum (Brimfield Part 3)

September 16, 2011

 

 

One of the real reasons that I made the trek up to Brimfield last week was to meet up with fellow design bloggers under the Daily Basics tent for a “tweet-up“.  One of the major sponsors of this event was… Benjamin Moore .

 

 

 

You may wonder what in the world do Benjamin Moore and the  Brimfield antiques show have in common?  Well… the  event was a fabulous cross-pollination of antiques, paint, fabric and design friends who love  it all… and like to tweet about it.

 

Lucianna Samu

 

choosing among oranges for striping a dresser

 

Here is the uber-talented designer Lucianna Samu showing us how to transform antique furniture with a coat (or 2) of paint and fabulous fabric . The Daily Basics has posted a great video on You Tube of Lucianna at work:

 

 

Benjamin Moore's John Turner

 

Lucky for us…Benjamin Moore chose this event to announce the late September launch of their new line of full-spectrum paint : “Color Stories“.   The range will include 240 new luscious full-spectrum colors and be available in their premium Aura line. And what, you may ask, is “full-spectrum” ?  There will be lots more pigment per can and a wider range of pigments (5-7) used for each color which yield a more complex and luminous result.  Black pigment is completely absent from this line…imagine a gorgeous range of complex grays…all mixed without the addition of black!  The color samples will also be actual paint on paper, rather than printed.

 

I can’t wait to sample these grays.

 

And these oranges

and these greens.

 

Nick Harris, Kelley Moore, John Turner

 

 

 

Look for the online launch of Color Stories on September 30….on a screen near you.

 

HAPPY PAINTING !