The Gray Volume (Benjamin Moore Full-Spectrum)

September 30, 2011




It’s here!   Benjamin Moore has launched its new line of 240 full-spectrum colors online. Welcome “Color Stories” !




Colors are organized by hue  into “volumes”…Fluid Blues, Golden Fields, Violet Twilight, Fiery Sunset, Elemental Greens, Earthen Hues, Naturally Neutral and Shades of Gray. I’m most intrigued by the grays. Imagine grays without a drop of black pigment added…complex, nuanced, luminous.



Here are some screen grabs of  the “Gray Volume”…




Ally’s Earring”  …..”A single, heirloom pearl inspired this beautiful, warm neutral.  Radiant, elegant…both formal and casual in nature. ”  Absolutely beautiful imagery… professional designers may not need “stories” to inform their color choices, but I’m betting the busy consumer in the market for the perfect gray will be inspired by them. The images and descriptions do evoke an emotional response… “Tweed Coat”  is easier to recall than BMCC-315.



Is gray already on the way out?  NO… the perfect neutral will always be at home on the walls of our homes. It is classic, enduring and the perfect backdrop for other more vibrant hues like chartreuse, yellow and orange.


The paint deck (actual painted samples) will be available in November.  But for now, “wet samples” (pint-size cans in Aura eggshell finish) can be ordered online.




And take a look at “Bellbottom Blues”… hard to resist!


For more background on “Color Stories”, see my previous post, “Full-Spectrum Yum”,  here.